Now is as important as ever in feeding deer. In the next few weeks, bucks will be shedding antlers and growing their new set. Without protein supplements, antler growth is only as good as what mother nature provides. If it gets a little dry, which is can easily do, antler growth will decrease. But if you have protein out for your deer, it makes up for what mother nature can't provide. You also should remember that doe eat this product to. And with doe eating, you get a healthier mother, larger offspring, more milk and larger fawns. Most people who feed deer under high fence will supplement protein all year. Why? Because they have seen the results. In my opinion, the genetics of our deer are just as good as deer in south Texas. If we allow our deer to reach their potential through feeding products like Antlermax Deer Chow and allowing them to mature, you will soon find out that these big deer you here people taking every year or two will be the norm instead of the exception.